Our Mission, Vision & Values

Our Mission

We provide financial peace of mind to Idaho families, farms, and businesses by protecting what matters most.

Our Vision

Our vision is to be the insurance company of choice in the communities we serve. Our best-in-class, competitive products are complemented by an exceptional customer experience and team members living our values.

We are a financially secure organization, a trusted business partner, and an active corporate citizen.


Our Values

Excellence • Dependable
Accountable • Fairness
Teamwork • Service
Respect • Integrity