Our Mission, Vision & Values


We provide financial peace of mind to Idaho and Washington families, farms, and businesses by protecting what matters most.


Our vision is to be the insurance company of choice in the communities we serve. Our best-in-class, competitive products are complemented by an exceptional customer experience and team members living our values.

We are a financially secure organization, a trusted business partner, and an active corporate citizen.

Our Values

Teamwork • Excellence
Dependable • Service
Fairness • Accountable
Integrity • Respect