Seventy years ago today, a group of Idaho farmers and ranchers founded Idaho Farm Insurance Company that later became Farm Bureau Mutual Insurance Company of Idaho. This company was grounded in the belief that neighbors should help neighbors.
Subsequent generations of employees and agents, guided by the founders’ beliefs, built the company into what it is today: one of Idaho’s leading auto insurers, the largest writer of farm and ranch insurance in Idaho, and the largest insurance company wholly based in Idaho.
Paul Roberts, our Executive Vice President and CEO put it in perspective for all of us when he said “Our longevity rests on our founders’ success in shaping a customer-driven company. Their beliefs and values from the past can guide us into a promising future.”
While Roberts says growth is important for Farm Bureau Insurance, he also believes it’s important to achieve this growth ethically. “The people of Farm Bureau Mutual Insurance Company of Idaho have been earning our customers’ trust and keeping promises for 70 years. But we know we can’t rely on what has been earned in the past. We are passionately committed to maintaining our reputation as a customer-centered company that helps its neighbors.”